OUR MARKETING PLAN

If you're like most people, your home is your largest asset. Selling your home is an opportunity for financial gain or loss. It can also be a big time commitment. The Harrisonburg Homes Team is committed to helping you get the best price for your home and also saving you lots of time and frustration.

Top-Notch Digital Photography

A beautiful home will practically sell itself--but only if serious buyers come to see it. Nothing can get buyers through the door of your home like fantastic interior and exterior pictures--and the more, the better. That's why our team is serious about digital photography. We have a professional photographer working exclusively with our brokerage! She takes a number of digital photos at each of our listings.

Custom Property Interactive Brochure

We will create a website just for your home, i.e. www.123Main.theHarrisonburgHomesTeam.com. We will put this web address on the property flyer and on all of our advertising. This engaging platform uses an emphasis on storytelling and features auto-playing slideshows, looping videos, video tours, embedded Google Maps, agent contact info, and more!

online brochure example in laptop and smart phone

Video Tour

Home buyers love to envision themselves in each home they look at. We make it a lot easier for them to see what it would be like to walk through your home by creating a video tour of each home we list. We'll include the highlights and features of your home in each tour, and really give home buyers the essence of your home. When they see all that your home can offer them, they'll surely want to visit in person!

3D Tours

Buyers love to get a feel for the layout of a home, and that's why we offer 3D tours for sellers! These 360 degree virtual tours, which include a 3D Dollhouse view, gives a chance for potential buyers to click through and view the layout of the home, and are then more likely to ask to view the home in person! Below is an example of a recent listing's 3D tour:

Top-Ranked Real Estate Firm

The Harrisonburg Homes Team is proud to be a part of Kline May Realty. Our company is truly the most progressive and exciting real estate firm in the Shenandoah Valley. We have more than 100 licensed agents, and we are currently one of the leading brokerages in the area in terms of market share. As a result, we have a tremendous supply of buyers every month of the year. While our agents are willing to sell any listing to our buyers, our company's own listings naturally get special attention--if only because they are right under our nose! If you list with The Harrisonburg Homes Team, your home will be in the limelight of one of the most active real estate brokerages in the Shenandoah Valley.

The Power of Teamwork

The Harrisonburg Homes Team consists of 9 members: Chris Rooker, Brant Suter, Cathi Anne, Zach Koops, Matt Ogden, Katie Moomaw, Peyton Miller, marketing director Claire Wayman, and senior consultant Phil Updike. We are committed to working together to deliver the best service to home sellers and buyers in the Harrisonburg area. Nine of us are active licensed real estate agents, which means that we can each show properties. When a buyer calls to see a property, they usually want to see it NOW and they are often in a "buying mood." Having seven agents available means that one of us is almost always available to show your home when that buyer calls. Claire works diligently to provide service to our clients from behind the scenes.

Free Staging Consultation

To assist you in preparing your home for the market, we will offer you a free staging consultation from our very own Cathi Anne, who is also a professional stager. We will assist you in preparing your home for the market. We'll walk through your home with you, making notes and giving you advice on repairs to make, cleaning tips, and more. If desired, we can have our team member, Cathi Anne, who is a professional stager, provide a thorough staging consultation. (Did you know that unstaged homes sit on the market for an average of 4 months longer than staged homes?)

Social Media Marketing

Our team uses social networking sites to get the word out about your home. We have profiles on Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Using these sites is technically free, but it gives you a ton of exposure -- especially to local folks!

Listing Syndication

We use a service called a "listing syndicator" that pushes your home out to dozens of real estate web sites, such as Yahoo, Zillow, HotPads, HGTV, Vast, Front Door, and Trulia.

Full Color Flyers

Every one of our listings gets a full-color flyer designed by our Marketing Director, which is used in various ways depending on the home. Most frequently, we distribute them to passersby in a weather-resistant box in front of your home.